The role of circular economy in sustainable product and packaging development
The circular economy represents a holistic economic development framework intended to separate growth from the depletion of limited resources. Within product and packaging innovation, it replaces the traditional linear pattern of take, make, and discard with a regenerative model that keeps materials circulating for extended periods. This shift reshapes the way products are conceived, produced, delivered, used, and reclaimed, placing innovation at the heart of both sustainability and long‑term competitiveness. Designing for Longevity, Reuse, and Recovery A central function of the circular economy is reshaping product design criteria, as companies move beyond short-term performance or aesthetics to create products and…
